With more than 2 billion active users and an average use time of 35 minutes per user, advertising on Facebook is a top spot for businesses. By: Tatiana Cortes Facebook advertising is not only cost effective, but it also has hundreds of targeting and add demographic options. Here are six ways you can effectively target new clients with Facebook ads: Location This option, also known as geo-targeting, can group clients by city, zip code, state, and country. Location specific ads