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10 Instagram Reel Ideas for Small Businesses

If you are ready to start diving into creating reels for your business then you have come to the right place.

Here are 10 Instagram Reel ideas for small businesses:

#1. Introduce yourself

If you’re not sure where to start, this is a great first Instagram Reel video idea to post on your account.

What to include:

  • Your name

  • Where you’re from

  • What you do

  • What you offer

#2 Show your process from start to finish

Record yourself through the whole process of your product or service. For the Reel, increase the speed of the video to 30 secs.

#3 Provide a quick tip

If you are already including tips and educational content in your feed. Turn the camera on and give a quick tip. You can even start a series so your audience can follow along.

#4 Before and After

Make a video showing the before and after of working with you or buying from you. Highlight the benefit that you or your products bring to your customers.

#5 Highlight only one product or service

Give one product or service the spotlight for 15 seconds.

#6 Create a tutorial with your product or service

Teach your followers how to use your product or service.

#7 Show what it’s like to do something

Show your audience what is like to do something, or get something.


  • What is like to run your business

  • What is like to process an order

  • What is like to create something

#8 Your Business Evolution/History

Share old videos of your business journey or share the story of how your business started and where it is now.

#9 Share your personal story

Share a story of you, your business, or how or why you started your biz.

#10 Answer FAQs

Record yourself answering your audience’s most frequently asked questions. You can even record one reel per question.

If you are struggling with reels and want some guidance, let us help! Book a 45-min brand consultation and get the guidance you need.

Book Here Now.

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