Reels are the newest way to engage with your Instagram community and reach a wider audience. And as a matter of fact, they are a REAL growth hack right now.
Because Instagram wants you to use them and wants your audience to use them, they are pushing reels to the top of the feed and explore page, making more people see your content.
So if you are looking for a way to grow your audience quickly, Reels are the way to go.
If you have no experience with Reels but have some experience with stories, you should have no problem transitioning to Reels as the two formats are similar.
However, if you are brand new to the reels game, let’s start with the basics:
What are Instagram Reels?
Instagram Reels are a completely new format that allows you to record and edit 15 or 30-second multi-clip videos directly on Instagram.
You can use popular trending songs or produce your own audio and share it to your feed (your reel will appear on your main profile grid), and, if your account is public, you can make them available to a broader audience through a new Reels space on the Explore page.
That means that even people who don’t follow you can see and engage with your reels — that’s a significant engagement hack and tremendous opportunity to grow your following!
Now that you are familiar with Reels let’s get down to business!
Step #1: Select Your Music, Speed, and Filters
First start by opening the Instagram Stories camera and selecting the Reels option.
Before you start recording, you can search for a song from the Instagram music library for your reel, or you can use your own original audio by simply recording a reel with it. Once you’ve selected your song, you can choose which part of the song you want to feature.
The next step is to set your timer and countdown. The timer allows you to record hands-free, and the timer gives you a buffer for when to start recording. Once you press record, you’ll see a 3-2-1 countdown before recording begins for the amount of time you selected.
And just like Instagram Stories, you can play around with different effects and filters; you can even record multiple clips with multiple effects. Finally, you can choose to speed up or slow down part of the video or audio you selected.
Step #2: Record Your Video
Once you have selected all of your preferences, it is time to record. Recording an IG reel is very similar to recording an Instagram story - just press and hold the capture button. You can record a series of clips (one at a time), all at once, or using video uploads from your gallery.
When you’re done recording, you can add GIFs, stickers, and text. You can also choose when in the video you want your text to appear. Set the slider at the bottom for the clip so that it only covers the time you want.
Step #3: Publish
Once you’re done and happy with your reel, hit the next button to share it. You can add a caption and hashtags, edit the video thumbnail (including a photo from your camera roll), tag people, and choose where you want it to be shared.
If your Instagram is public, you can share your reel to the Reels Explore page, where it can be seen and discovered by people who don’t follow you. However, if your Instagram is private, your reel will only be shared on your feed.
Ready to get started with Reels? Level up your Instagram strategy with us! We are a social media marketing agency that focuses on content creation and management.
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