Email marketing is one of the most effective and cost-efficient ways to grow your business.
It has many advantages associated with it, and when used correctly, it can leverage sales, generate new customers and help in their retention.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same research also shows that the buying process happens three times faster than in social media.
While with social media, content is filtered and does not reach all of your followers. Email marketing is a base of subscribers who are already interested in your company who will receive your emails directly. They can choose whether or not to open and read your emails.
Here are eight ways to grow your business with email marketing. You don’t need to put all of them into play at once to have success. Start by implementing a few of these suggestions to see a positive impact on the growth of your business.
1. Educate your customers
Customers will likely have the same questions, which is why most businesses have a “frequently asked questions” section on their website. You can go the extra mile and address these issues in the form of a blog post and an email blast for your audience.
2. Increase your credibility
Suppose you regularly send quality content relevant to a specific topic. In that case, you will quickly increase your credibility with your readers, which will help them decide in your favor when they decide to take action.
3. Welcome your new customers & prospect
Everyone likes a warm welcome. However, people think that it’s not possible to do so digitally. But it is – and sending an email is the way to do it. It’s possible to automate a welcome email to greet new subscribers with a personalized message. You can send content about your company, your products or offer a coupon valid for their next purchase. In just a few clicks, you can set up one or more series of welcome emails. There is only one chance to make an excellent first impression, and automated emails will help you do this with minimal effort.
4. Promote your new products or services
There is nothing better than sending an email campaign to promote a new service or product. Don’t forget to list the benefits of your product or service in your email. If your
readers know “what’s in it for them,” your email is more likely to have an impact. To entice your contacts to take action, you can offer an exclusive discount coupon with an expiry date.
5. Build customer loyalty
If you want to build a long-term relationship with your customers, email is the way to go. Here are some examples of personalized emails you can send to your contacts:
Greeting Cards: Highlight your clients’ birthday with a discount coupon.
We miss you: Send an automated email to subscribers who have not purchased in a while. Why not add a discount coupon to sweeten the deal?
Monthly newsletter: Send relevant content to your customers regularly, so they can discover what’s happening in your business (news, events, etc.)
6. Ask for testimonials
People like to hear what others have to say about companies, products, and services. So why not ask for a reference from a customer who just bought a product or service from your business? These testimonials will help solidify your reputation. You can use it on your website or social media. Offering clients who provide you with a testimonial a little something special to say thank you will go a long way and build rapport.
7. Generate web traffic
Sending a monthly newsletter is one of the most effective ways to generate traffic to your website. If you have an online store, it’s a definite must. It is also a very effective way to educate your clients by directing them to a blog post. The important thing is to make sure to measure the impact of a newsletter on your sales. Based on those statistics, you’ll need to constantly adjust the content and make sure it is relevant for your readers.
8. Improve your brand’s image
The more your customers regularly see your logo and branding, the more likely they are to think of you for future purchases. This is why it’s important to prioritize regular email communication with your contacts. In a perfect world, you must stay consistent and communicate at regular intervals so that your readers start expecting your email (a monthly newsletter, for example).
If you are struggling with email marketing or want to get started and want some guidance, let us help! Book a 45-min brand consultation and get the guidance you need.