Email marketing is one of the most effective and cost-efficient ways to grow your business.
It has many advantages associated with it, and when used correctly, it can leverage sales, generate new customers and help in their retention.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same research also shows that the buying process happens three times faster than in social media.
While with social media, content is filtered and does not reach all of your followers. Email marketing is a base of subscribers who are already interested in your company who will receive your emails directly. They can choose whether or not to open and read your emails.
Here are eight ways to grow your business with email marketing. You don’t need to put all of them into play at once to have success. Start by implementing a few of these suggestions to see a positive impact on the growth of your business.
1. Educate your customers
Customers will likely have the same questions, which is why most businesses have a “frequently asked questions” section on their website. You can go the extra mile and address these issues in the form of a blog post and an email blast for your audience.
2. Increase your credibility
Suppose you regularly send quality content relevant to a specific topic. In that case, you will quickly increase your credibility with your readers, which will help them decide in your favor when they decide to take action.
3. Welcome your new customers & prospect
Everyone likes a warm welcome. However, people think that it’s not possible to do so digitally. But it is – and sending an email is the way to do it. It’s possible to automate a welcome email to greet new subscribers with a personalized message. You can send content about your company, your products or offer a coupon valid for their next purchase. In just a few clicks, you can set up one or more series of welcome emails. There is only one chance to make an excellent first impression, and automated emails will help you do this with minimal effort.