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Can Social Media Marketing Really Help My Business?

Does marketing your small business on social media really help your businesses grow? Yes absolutely, it does help a lot! Social media marketing is essential for businesses large and small.

By: Tatiana Cortes

In fact, not using social media marketing hurts your business and puts you at a great disadvantage with your competitors. Let me explain in numbers so it’s clear: 

  • Around 80% of people research a company before buying their products.

  • 97% of consumers go online to find local services/businesses.

  • 96% of small businesses say they use social media in their marketing strategy.

  • 73% of businesses are investing in design and content to differentiate their brands online.

So, if you have not gotten on the social-media-marketing-train yet, its time to change that! 

Social media marketing helps a lot and its more than just sharing pictures online to get “likes” and followers. An effective social media marketing for small business plans should be all about getting your target audience to engage with the amazing content you share, gaining control of your image online, and creating relationships with your audience. Your content is a reflection of your brand and/or business, so if you share cheap-irrelevant content, your visitors will think the same about your company. 

If you feel like you need help with social media marketing, you are not alone, and Majesty is here to help! We will help you create a social media plan that is specific to your business needs and goals. Social media marketing will increase your brand recognition, establish more brand loyalty, establish higher brand authority, increase inbound traffic, give you better search engine rankings, provide a much richer customer experience – To name just a few of the benefits you will have with a well-thought-out social media campaign. 

You might be wondering how to do social media marketing for your business? You need to start by defining your goals. Your goals will be the driving force of your social media marketing strategy. After setting your goals you need to take a look at your target audience – Without the support of your audience, your strategy will be in vain.

Your target audience will help you figure out everything: from the social media platforms you need to be on, to every ounce of content you will ever create. You need to figure out who your target demographic is and what social media networks they use. It is not necessary to be available on all the social media platforms, but what matters is to create an impact on the few that you are present on. An effective social media strategy is an essential part of your overall marketing plan and using unconventional ways to interact with your audience is what will allow you to improve your outreach. Let us know if you’re wondering what the best way to social media marketing is and need some tips or guidance - Social media marketing is made easy with Majesty! 

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