Many entrepreneurs make the mistake of measuring their Instagram success by the number of followers they have.
While having many followers is certainly something you should aspire to, it won’t be of much use to your business if none of them show any interest in the content that you post. To convert your Instagram followers into customers, you need to focus on the right people – your IDEAL clients.
Having in-depth knowledge of your Ideal clients is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.
So what can you do to attract your ideal clients on Instagram?
1. Create a Buyer Persona for Your Brand
Before you start researching your audience, you should create a broad buyer persona for your brand. In simple terms, a buyer persona is a profile of an ideal customer that you want your brand to speak to. Think of your buyer persona as a composite sketch based on the interests, financial circumstances, and socio-demographic characteristics of your preferred customer.
2. Collect competitive insight
You can learn a lot about your target audience by looking into your competitors’ Instagram audience. See what kind of followers they have and what kind of posts they are publishing. This can give you some idea of what your Instagram target audience should look like. You can figure out if there are gaps or missing audience segments you’ve left out as you’ve started putting together a picture of your own audience.
3. Conduct social listening to understand relevant conversations
Audience research is one of the key steps to understand your audience and execute effective Instagram targeting. One of the best ways to understand your Instagram target audience is through social listening. Unless you know what your audience is talking about and what they are interested in, you’ll have a hard time understanding how to engage them.