How to Create a Black Friday Marketing Strategy

Black Friday is a fantastic chance for businesses to optimize earnings, with small businesses expecting a +107 percent sales gain over the world's most renowned retail holiday.

By using the most exemplary Black Friday marketing ideas and executing strategic campaigns, you can guarantee that your company stands out this holiday season, increasing both offline and online sales and recruiting new, loyal consumers.

What does the term "Black Friday" mean?

Black Friday is widely regarded as the unofficial start of the Christmas shopping season, having been named the most critical shopping day of the year in 2000, with companies worldwide offering discounts and savings.

It occurs the first Friday after Thanksgiving. In 2021, this will fall on Friday, November 26th.

Cyber Monday was initiated to the holiday calendar way back in 2005. This day was conceptualized to complement Black Friday by promoting online shopping with discounts and bargains available exclusively online. Nowadays, Black Friday and Cyber Monday combine to provide a whole weekend of discounts, driving both foot and digital traffic.

Below are some Black Friday marketing strategies to boost your sales!