We all rely on Google’s powerful search engine to help us run our lives. From maps, places, reviews, those new symptoms we’re feeling – to researching our next vacation spot. We’d be lost without it.
By: Tatiana Cortés
As business owners, we need to think proactively and strategically about how customers are using Google to find us.
There are a lot of tools to earn your website a great spot on Google’s Search Engine Result Pages (SERPs). As a small business owner, you want to expand and exploit your Search Engine Optimization (SEO). SEO is the process of increasing the quality and quantity of website traffic by increasing visibility of your website.
How would you like for people to search for you on Google?
You need to come up with keywords to create your personalized SEO plan, make sure you see how competitive your keywords (algorithms) are and research recommendations for new ones. The keyword selection will dictate what you call your site, how you describe your brand online, and how you build links. One common mistake we often make is to think that the keyword research process is a one-and-done deal thing, but it’s the exact opposite. The best SEOs are constantly doing keyword research, constantly reevaluating, and updating their keywords. Also, update your homepage’s SEO tittle (meta tags), check if your homepage content is optimized and your site is mobile friendly.
Giving Google a quick heads up that you exist its also important. Submit your sitemap to Google Search Console (GSC), this will wave Google a hello-I’m here and will speed up the indexing of your website. Laying a link trail will also help with website traffic. If you have friends in high blogging places who can give you a shout out in one of their posts; or you can post your URL in all your social media profiles and online directories for your industry or geographic area – These steps serve like a free commercial for your business’ webpage, where you expand foot traffic to it from many directions.
Finally, you want to prove that you’re a local and you can do that by having a local SEO, which helps Google direct location-specific searchers in their geographic area. Google My Business is a directory of business listings that populates what appears on Google Maps, as well as what’s displayed in the ‘local pack’ (map with three business options that appear at the LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLltop of searches with a specific location).
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