How To Start a Blog For Your Beauty Brand

Updated: Feb 7, 2020

Get your beauty-blog on – Beauty blogging is all about your passion and your voice!

By: Tatiana Cortes


Beauty blogs have become incredibly popular. With the right type of website, hard work, and your unique style on beauty tips and tricks, you will expand your business and brand opportunities.


Here are the steps to launch your own beauty brand blog:


Get started

You need a domain, hosting and WordPress. You can get all of these sorted at the same time at a website called Bluehost. The #1 hosting website for WordPress blogs and websites, fast and easy to set up. Bluehost will include your domain for free and connect it with your website right away. The basic plan includes your domain, which makes your blog look professional from the beginning.


Hosting, paying for the space to keep all your blog content safe. A perfect amount of hosting space to upload all your blog images, products and content. And 5 email accounts, so you can have you@yourblogname.com as a stylish email address. After choosing your plan, you need to choose your domain – Your web address. You need to come up with a unique-memorable name that will stand out and help you gain followers. Mix and match a selection of beauty words to come up with a name that hasn’t been taken already. The shorter it is, the more memorable it will be. After being done with setting up your Bluehost account, selecting a plan and choosing a domain, WordPress will automatically be installed to your account so you’re all ready to go.


Branding Theme That Goes with Your Style

There are so many beautiful blog themes in WordPress to make your beauty blog shine. When choosing a blog theme keep in mind that the layout has to make your content look good. You will also need to set up your pages and menu, a beauty blog should always have an “About Page” so your followers can get to know the person behind the blog. A shop page to use affiliate links and make money every time someone purchases what you have linked. And a contact page so other brands and businesses can contact you.



Create Blogs – Start Posting

Take some time to plan and crate content, it’s a good idea to write as many blog posts as you can before your launch. That way readers have a few posts to browse when they land on your blog. Some popular blog posts for beauty are product reviews, tutorials, beauty tips, monthly favorites, beauty trends, and products to invest in.



Promote on social media

Start promoting your blog through Pinterest, where you have the ability to make your pins go viral. Also mention your blog posts in Instagram captions and link your blog in your Instagram bio. Get involve in Twitter conversations and join beauty blogger Facebook groups and Pinterest group boards - Always hashtag on your Instagram posts #beautybloggers.

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