How to Use Facebook Ads to Reach New Clients

With more than 2 billion active users and an average use time of 35 minutes per user, advertising on Facebook is a top spot for businesses.


By: Tatiana Cortes


Facebook advertising is not only cost effective, but it also has hundreds of targeting and add demographic options. Here are six ways you can effectively target new clients with Facebook ads:


Location



This option, also known as geo-targeting, can group clients by city, zip code, state, and country. Location specific ads can correlate with clients’ identity and provide a sense of personalization that will help increase engagement.





Demographics


Data relating to population, such as age, gender, income, marital status, and education level. There is an infinite of demographic options in Facebook, but those are the most popular ones. This method will help filter out and only target the specific clients you desire.



Interests

Interests are helpful in sorting out only the clients you want to target. You can input however many interests, hobbies and brands you want. A good tip for this option is for businesses to be as specific as possible – The more detailed interests you input, the more narrowed and effective target audience you will have.