Have you ever wondered how those fancy flat lays you see all over your feed are taken? Well if you have, you’re not alone!
By: Tatiana Cortes
Flat lays are one of the essential and visually-captivating kinds of content to have on your feed. So, how do you start? Do you need a lot of props? Is it too complicated? Is it going to cost too much? I’ve got good news for you my friends: flat lays are easier than you think, they are a lot of fun and not that complicated. So, here is how to make flat lays step-by-step:
Ok, wait! Just to be clear for those still wondering, a flat lay is a way to style several pieces together within the same frame. These captures are usually taken from a birds-eye view (from above) and on a flat surface. Ok, now we can move on …
Step 1: Know the Why Behind Your Flat Lays
Strong flat lays start by being clear on your why: what are you trying to accomplish with your flat lay? Are you sharing a new product? Are you showing how your service or product can fit into your customer’s needs? What’s the story you’re sharing with your flat lay? Your WHY is the foundation of your flat lay and all the decisions you make when creating it should be based on your why.
Step 2: Choose A Clean Background
Uncluttered backgrounds are the best and easiest way to give your flat lay more impact. Avoid busy patterns or bold colored backgrounds because they will distract and compete with the objects in your flat lay. White bed sheets, wood tables, neutral-colored floors, and marble countertops are popular because they’re clean and readily available.
Step 3: Light your Flat Lay
Natural light is the best way to light your flat lay when you are starting out. It's free and it's available everywhere. The best natural light is next to a window on the shady side of your house or outside in the shade. The key is to avoid direct rays of sunshine so you don’t get harsh shadows and extreme contrast in your image.
Step 4: Place Your Hero Product
The hero product is the product you are trying to sell. If your flat lay is about your service, then maybe the hero of your story is your laptop or calendar. Start styling your flat lay by placing your hero product first and then adding the other major elements. So, if your hero is a laptop, the other major elements might be a cup of tea and a notebook. Play around with how your hero relates to other major elements in your composition.