All it takes is one moment to capture the attention of a browsing Facebook user – So, if your ads aren’t perfect, you risk losing a potential customer.
By: Tatiana Cortes
But how do you create the perfect Facebook ad? It all comes down to three main elements to focus on: image, text, and call-to-actions (CTAs).
The image of your ad is what users will notice first, so it needs to accomplish what you want it to. The most important thing to remember is that your product is the star and it should be clearly the focus of your image. Your image should be high-quality and must adhere to Facebook’s image requirements.
Your text should reflect the tone of your brand, this tone should be consistent across all of your Facebook ads. It should communicate the point of your message clearly and concisely. Keep it short! In both, the length of the sentence and the number of sentences you use. Don’t be shy and make sure you engage people with something they can relate to in your ad.
#3 Clear CTA
Make sure your call-to-action is relevant to the action you desire. For example, if you want to drive traffic to your website, you would use a CTA that says “Learn More.” If you want shoppers to buy from your online store, use a “Shop Now” CTA. For subscriptions, use a “Sign Up” CTA. Your CTA should be clearly displayed on your ad and easy to see.