Consistency and organization are essential to have success in marketing your business.
By: Tatiana Cortes
If you are not managing your social media accounts with a social media management tool, you need to jump on it right away!
Social Media management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, the list goes on and on… Sounds like a win-win, right?
We have compiled the top 5 social media management apps:
Is an all-in-one social media scheduling tool that allows you to schedule and post across multiple networks. It also simplifies collaboration by having user-level permissions providing specific access to marketing managers, writers and everyone in between to contribute to your social media publishing strategy. Once posts are published, Sprout makes it easy to evaluate the performance, engagement and follower growth with the social media analytics feature. You can easily apply custom tags to messages and analyze hashtags – All in all helping you boost your publishing strategy to maximize results.
This app’s free plan includes the ability to manage 3 social media profiles in one place, schedule 30 posts in advance, and generate leads with social contests. It also offers a basic analytics option for tracking followers, measure growth and analyze content statistics – Not too shabby!
Similar to Hootsuite, Buffer allows you to build up a selection of relevant posts to share at scheduled times, customize messages, share weblinks, and images. It suggests the most suitable times for you to post to each of your networks, it also provides analytics to see how successful your posts were. Their browser extensions and mobile app feature come in very handy.
This app offers scheduling and analytics, as well as a wide range of other features for Twitter, Facebook, LinkedIn, and Pinterest. An interesting feature is the self-destructing (time-limited) updates for Facebook and Twitter. These allows you to post updates that will automatically be deleted from your Twitter account / Facebook feed after a period of time that you select.
If you are a Tweeter-freak, then TweetDeck is your BFF, a Tweeter only focused social management app. This free app allows you to schedule tweets across multiple Twitter accounts, use custom timelines, create/manage Twitter lists and searches, and add team accounts. It includes a comprehensive dashboard allowing you to see account’s home feed, notifications, messages, activity, and mentions. This app will turn you in to a Twitter bird master!
Have any other recommendations?
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