What is a Good Engagement Rate on ​Instagram?



Instagram is still the most popular social media platform to attract new audiences, gain brand loyalty, and stand out among competitors.


Therefore having a solid strategy on Instagram is crucial! And with Instagram now moving away from vanity metrics, like likes and followers, what will determine your Instagram strategy success is how engaged your audience is with your brand.


What Are Instagram Engagement Rates?

Engagement rate can be defined as the level of interaction users have with your content. Engagement rates factor in your number of followers, likes, comments, and saves on your in-feed posts or Stories.


Calculate your Instagram engagement rate:

  • Add up likes and comments

  • Divide by your follower count

  • Multiply by 100

[(Likes + Comments + Saves) / Followers] x 100


So What's a Good Engagement Rate on Instagram?

According to Rival IQ, in general, the average engagement rate for all users on Instagram is 1.22%. Engagement rates also vary depending on how big or small your audience is.


Why Do Instagram Engagement Rates Matter?

Engagement rates matter because it helps you track your audience's interest and willingness to engage. If you are a business owner, this can also help you determine which influencers to work with. If you are an influencer, this would be something you would want to highlight to potential brands.


Engagement rates are one of the key metrics to consider when evaluating and quantifying the success of your Instagram marketing efforts. They provide you with a holistic view of the health of your Instagram account.


If you are struggling with Instagram marketing and some guidance, let us help! Book a 45-min brand consultation and get the answers you need.


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