Updated: Sep 23, 2019
Look inside for our FREE digital marketing strategy template.
Digital marketing allows your business to have an online presence where your customers can buy, utilize and get informed on your products and services.
Times have changed, and consumers don't merely rely on offline marketing methods anymore. In fact, constant internet usage among adults increased 5% in just the last three years, according to Pew Research.
Marketing is about connecting with your audience wherever it is they are already spending their time. Today that means you need to meet them and connect with them online.
Businesses who do not have a digital marketing strategy are finding themselves falling behind the competition.
There are many parts to a digital marketing strategy to consider. We have narrowed down to our most important three:
1. Having a Website
Does your business already have a website? If yes, great you are already ahead of the game. If not, make sure to create one TODAY.
Having a website doesn't just give you an online platform where your customers can learn about your business, it also gives you reputation and credibility.
56% of consumers don't trust a business without a website, and over half of them say a proper website makes the company feel safe and trustworthy.
Consumers surf the internet more than ever to find solutions to their problems. Your prospective customers don't behave any differently. They find someone to solve their problems - either you or your competition.
2. Social Media Marketing
Do you use social media? Have you or anyone you know ever purchased a product due to social media?
Social media has become the new word-of-mouth. More and more people are turning to the online world to find out about products, brands, and businesses.
Social Media has become the fastest way to connect to your customers by meeting them where they already are.
This is the process of optimizing your website to "rank" higher in search engine results pages (Google, Yahoo, Bing, etc.), thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
By having an SEO strategy, you can convince Google that your website or web page deserves one of the top spots.
Less than 15% of people say they look beyond the first page of Google. By not having an SEO strategy, you are risking losing potential customers.
Having a digital marketing strategy has become imperative for businesses of all sizes and industries.
Not only will it increase revenue, but also build your brand/business reputation.
Let us know what you think!