Why Your Business Needs a Blog
You got it all wrong if you say that you don’t have time to have a blog for your business.
The truth is that you don’t have time NOT to blog in 2019! As an entrepreneur, you already know that marketing is essential for the growth of your business. So, you’ve spent good time figuring out your social media game and anything that gets your business more exposure; But you still need a blog and here is why:
Increases Your SEO Potential
Search Engine Optimization – Boom, Boom, Boom! The more blog content you create, the more opportunities you’ll have to show up in search engines and direct more traffic to your website. Blogs (with the proper keywords) create the ideal platform to strengthen your SEO strategy, boosting your chances of getting seen, generating traffic and overall elevating your brand/business exposure.
Builds Trust
As a business, blogging is a great way to share your knowledge about areas or interests in common – it makes you more memorable. It helps customers build trust and confidence in your brand. With blogging, your giving your clients something for free before they use your services or make a purchase. Users who regularly read your blogs establish a relationship with you and trust you.
Keeps People on Your Website Longer
Social media is rented space, while blogging content is there as long as you want it to be. When you post on social media, you are using someone else’s platform to post information about your business. Your blog is own by you and gives you the opportunity to create in-depth connection with your customers. Blogging attracts customers for much longer than posts you promote on Facebook, Instagram or Twitter. A recent market study concluded that 55% of users are encouraged enough to buy from a business that have a consistent and interesting blog on their website. So, blogging for your business is a long-term investment.
Generates Exposure and Visibility
How can you build awareness of your business without spending resources to promote it? Blogging is the answer! If your blog creates value for your customers, search engines are going to pick it up – no matter what. It’s a great way for your brand to display information about products and/or services available on your website. Users will visit your site not to just get the information they’re looking for, to learn about the business in general.
Blogs are nothing but a win-win situation!